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Defining and measuring sustainability in coastal Georgia:
Where are we headed?


Considering the term "Sustainability"
Over the past decade, you may have heard the term "sustainable" used in many different contexts, but what does it really mean? How can we tell if your community or coastal Georgia as a region is sustainable, and if growth is moving us toward or away from more responsible actions? Sustainability is not only based on how we use our environment, but it is also related to our quality of life - whether the economic, social and environmental systems that make up the community are supporting a healthy, balanced, and fulfilling life for residents, including both present and future generations. To be sustainable, our way of life must retain the vital capacity of natural systems so that we at least "do no harm" as we pass on the region's quality of life to our children and their descendents.

How has the quality of life in coastal Georgia changed over the last 20 or 40 years, and what are the prospects for our future? These questions need to be considered in the context of current conditions and emerging trends (from local to global) using a reasonably objective set of measures.

One way of depicting a sustainable community is shown in the diagram below:

CENTER FOR A SUSTAINABLE COAST A view of community as three concentric circles: the economy exists within society, and both the economy and society exist within the environment As this figure illustrates, the economy exists entirely within society, because all parts of the human economy require interaction among people. However, society is much more than just the economy. Friends and families, music and art, religion and ethics are important elements of society, but are not primarily based on exchanging goods and services.

Society, in turn, exists entirely within the environment. Our basic requirements - air, food and water - come from the environment, as do the energy and raw materials for housing, transportation and the products we depend on.

Finally, the environment surrounds society. At an earlier point in human history, the environment largely determined the shape of society. Today the opposite is true: human activity is reshaping the environment at an ever-increasing rate. The parts of the environment unaffected by human activity are getting smaller all the time. However, because people need food, water and air to survive, society can never be larger than the environment - and we cannot afford to neglect it, especially with a growing population. Furthermore, decisions about the economy and society that are made without responsible understanding about their environmental implications often produce conditions that are not sustainable. Unsustainable uses of water, land, and air may produce short-term profits and support jobs, but in the long-term they will result in a declining quality of life, if not catastrophic events like fish kills or major floods.

For example, housing and industrial development may be provided in ways that reduce water quality. Until the cumulative effects of decreasing water quality produce intolerable conditions, there may be a misperception that current policies are maintaining or improving quality of life. In the meantime we cause costly avoidable damage.

There are already several troubling indications that current policies are not working in Georgia generally, and along the coast in particular (see chart below).

Sustainability requires managing all activities - individual, community, national, and global ­ in ways that ensure that our economy and society can continue to exist without destroying the natural environment on which we all depend. To become more sustainable, communities must realize that there are limits to the natural, social and built systems upon which we depend. Key questions asked when analyzing our sustainability include: "Are we using natural resources faster than they can be renewed" and "Are we advancing the social values and human qualities that we seek to cultivate in our region?"

Although complete sustainability may be very difficult to achieve, it is a worthy goal that can be used in guiding public policies and private practices to make our use of the environment more responsible. Likewise, it can help improve the effectiveness of policies intended to serve public interest - thereby reducing the cost of programs that currently work against one another. For example, poorly planned economic development efforts may reduce environmental quality and cause the loss of jobs dependent on natural resources - like eco-tourism and fishing.

Therefore it is very important to find ways to measure and strengthen coastal Georgia's long-range economic, environmental, and social sustainability. Until this is done, important decisions about activities that use land, air and water will be made without knowing the consequences, producing still more unwanted outcomes. And attempts to reach one objective, such as income generation, will be likely to contradict another one, like environmental quality.

The distribution of adverse outcomes may also be an issue, since higher-income households may be able to escape some of the most undesirable conditions. Thus, toxic contamination from industrial pollution is typically a greater risk in low-income neighborhoods. Over time, however, many environmental risks have become systemic, reaching all income groups, so that improving sustainability will provide near-universal benefits.

Measuring Sustainability
An indicator is something that helps you understand where you are, which way you are going and how far you are from where you want to be. A good indicator alerts you to a problem before it gets too bad and helps you recognize what needs to be done to fix the problem. Indicators of a sustainable community point to areas where the links between the economy, environment and society are weak. They allow you to see where the problem areas are and help reveal workable alternatives for fixing those problems.

Traditional indicators of economic, environmental, and social progress were almost always used independent of one another. When considered in isolation, they measure changes in one part of a community or region as if they were entirely independent of the other parts. To make more effective decisions that produce greater sustainability, indicators must reflect the reality that the three different segments of our world are highly interconnected and interdependent, as shown in the figure below.

CENTER FOR A SUSTAINABLE COAST
As this figure illustrates, the natural resource base provides the materials for production on which jobs and stockholder profits depend. Jobs (and wages) affect the poverty rate, and the poverty rate is related to crime. Air quality, water quality and materials used for production are obviously related to human health. They may also have an effect on stockholder profits - for example, if a business requires clean water, cleaning up poor quality water prior to processing is an extra expense, which reduces profits. Likewise, health problems, whether due to reduced quality of air and water or exposure to toxic materials, can harm worker productivity, contribute to the rising costs of health insurance, impair lives, and shorten lifespan.

Sustainability requires this type of integrated view of the world - and to evaluate it requires multi-dimensional indicators that show the links among the region's economy, environment, and society. For example, the Gross Domestic Product (GDP), a well-publicized national indicator, measures the volume of commerce being generated in a country. It is generally reported as a measure of the country's economic well-being-the more money being spent, the higher the GDP and the better the overall economic well-being is assumed to be. However, because GDP reflects only the amount of economic activity, regardless of its origins or effects on the citizens' social and environmental health, GDP can go up when overall public benefits are declining.

Likewise, when there is a 10-car accident on the highway, the GDP goes up because of the money spent on medical fees and repair costs. On the other hand, if ten people decide not to buy cars and instead walk to work, their health and wealth may increase but the GDP goes down. More to the point, when damage to natural resources must be corrected due to the impacts of inadequately planned development (assuming environmental restoration is even possible), the cost of doing that would contribute to the GDP, instead of that damage being treated as something to be avoided. Similarly, when we pay medical bills for health problems caused by contaminated air or water, these expenses are counted as if they are desirable because they add to measured economic activity.

From these examples and the overview presented in the box below, it is evident that we must adopt sustainability indicators to be used in guiding key decisions if we hope to safeguard our cherished quality of life as the region's growth continues. Lacking effective measures of sustainability, we'll drift toward declining environmental, economic, and social conditions because we simply do not understand the cumulative consequences of our actions.

Our future depends on doing a better job of tracking where we are headed and using reliable measures of sustainability to help chart our course.

Selected indicators for measuring sustainability in Coastal Georgia
  1. Proportion of impaired waters (over 60% of Georgia's waterways are impaired by federal standards)
  2. Number of fish consumption advisories (half of Georgia's known contaminated fish are on the coast)
  3. Volume and composition of toxic chemicals (in 2004, 3.9 million lbs. released in just 2 coastal counties)
  4. Fishery diversity and landings (blue crab plummeting, sturgeon fishery closed, shad fishery nearly gone)
  5. Number of enforcement officials (State & local budgeting falls far short of identified needs, including clean-up)
  6. Average water use per capita (studies statewide show excessive waste, worse than national averages)
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